Why your fintech app needs a great loyalty system (and how to make one!)

  • Why a loyalty system is so important in fintech
  • Where apps go wrong with loyalty programs
  • 3 gamification features that improve user retention
  • How app gamification can boost your fintech app
  • Case study: the HumanForest loyalty system making London greener
  • TLDR

Why a loyalty system is so important in fintech

user retention loyalty benefits

Want to increase loyalty like Revolut? Book a gamification workshop & go home with a roadmap tailored to your goals.

user retention fintech apps

Where apps go wrong with loyalty programs

Account inactivity

Low redemption rates

High transaction costs

High system management costs

Low numbers of new and retained customers

3 gamification features that improve user retention

What is gamification and how does it work exactly? Find out all the details on our What Is Gamification? page!

user retention customer motivation how to

#1 Progress bars

#2 Challenges

#3 Contextual notifications

How app gamification can boost your fintech app

Case study: the HumanForest loyalty system making London greener

An in-game currency that incentivizes green transportation

Leaderboards that rank how many trees users have saved

app gamification building blocks

TLDR

  • Research shows that loyalty leaders grow revenues 2.5x as fast as their peers.
  • App gamification can guide the journey in optimizing your platform.
  • Revolut’s loyalty program introduced a gamified discount that boosted transactions per user by 590%!
  • But that success is rare — fintech has under half the average app user retention.
  • Bad loyalty programs can result in costly account inactivity, wasteful low redemption rates, and high transaction & management costs!
  • Gamification improves your loyalty system by providing intrinsic motivation.
  • Intrinsic drivers are crucial for long-term user retention & loyalty.
  • You can create both extrinsic and intrinsic motivation with gamification features such as progress bars, challenges, and contextual notifications.
  • An easy and flexible way to implement these features is with a building blocks app gamification such as the one by StriveCloud.
  • HumanForest has used our app gamification to succeed — creating a loyal community of 35,000 across London alone!

Looking to drive user motivation on your app? Discover our app gamification building blocks!

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