Top 25 user growth experiments designed to boost SaaS user activation rate

Top 25 user growth experiments designed to boost SaaS user activation rate
  • How to define the activation point for your SaaS product
  • 25 user growth experiments to start optimizing
  • 7 user growth experiments for new user onboarding
  • 6 user growth experiments to improve feature adoption
  • 6 user growth experiments that boost trial to paid conversions
  • 5 user growth experiments to enhance personalization
  • FAQ

Track user activation rate by defining your AHA-moment

What’s a good user activation rate? Check out our ultimate SaaS user activation guide & start optimizing!

25 user growth experiments to start optimizing

7 User growth experiments for new user onboarding

#1 Tweak the onboarding copy

  • Impact — 7
  • Confidence — 7
  • Ease — 9
  • ICE score — 77%
user growth experiments activation rate

#2 Celebrate quick wins during onboarding with gamification

  • Impact — 8
  • Confidence — 8
  • Ease — 8
  • ICE score — 80%

Tool here! #3 Personalize onboarding to your user personas

  • Impact — 7
  • Confidence — 8
  • Ease — 7
  • ICE score — 73%

#4 Feature video product tours to create the AHA Moment

  • Impact — 7
  • Confidence — 4
  • Ease — 4
  • ICE score — 50%
Onboarding user app engagement

#5 Customize your user interface based on product goals

  • Impact — 7
  • Confidence — 8
  • Ease — 1
  • ICE score — 53%

#6 Create gamified progress bars to improve onboarding completion

gamified growth experiments onboarding
  • Impact — 7
  • Confidence — 7
  • Ease — 8
  • ICE score — 83%

#7 Add a sense of endowed progress to boost user motivation

  • Impact — 7
  • Confidence — 8
  • Ease — 10
  • ICE score — 83%

6 User growth experiments to improve feature adoption

#8 Nudge users with subtle tooltips

  • Impact — 8
  • Confidence — 8
  • Ease — 7
  • ICE score — 77%
app engagement SaaS

#9 Add gamified challenges to boost new feature adoption

  • Impact — 8
  • Confidence — 7
  • Ease — 7
  • ICE score — 73%

Building a gamified experience has never been easier — Add, track & tweak your gamification strategy with 1 solution!

#10 “Getting started” emails can hype up certain features

  • Impact — 7
  • Confidence — 7
  • Ease — 10
  • ICE score — 80%

#11 Create interactive walkthroughs

  • Impact — 8
  • Confidence — 8
  • Ease — 3
  • ICE score — 63%

#12 Introduce rewards to encourage feature adoption

  • Impact — 9
  • Confidence — 8
  • Ease — 7
  • ICE score — 80%
gamified app engagement user activation rate

#13 Use in-app communities to promote new features

  • Impact — 9
  • Confidence — 8
  • Ease — 4
  • ICE score — 70%

Get activating with gamification! Book a custom workshop & go home with an actionable roadmap!

6 User growth experiments that boost trial to paid conversions

#14 Leverage “stored value” to keep users coming back

  • Impact — 8
  • Confidence — 8
  • Ease — 4
  • ICE score — 67%

#15 Offer the opportunity to extend free trials

  • Impact — 8
  • Confidence — 9
  • Ease — 7
  • ICE score — 80%
gamified growth experiments activation rate

#16 Use social proof to build credibility

  • Impact — 7
  • Confidence — 9
  • Ease — 8
  • ICE score — 80%

#17 Keep some features locked during trial

  • Impact — 9
  • Confidence — 7
  • Ease — 6
  • ICE score — 73%

#18 Trigger a sense of urgency by sending follow up emails

  • Impact — 5
  • Confidence — 8
  • Ease — 9
  • ICE score — 73%

#19 Use scarcity & exclusivity to power up demand

  • Impact — 8
  • Confidence — 8
  • Ease — 3
  • ICE score — 63%

6 user growth experiments to enhance personalization

#20 Personalized notifications provide unparalleled customer value

  • Impact — 10
  • Confidence — 9
  • Ease — 6
  • ICE score — 83%

#21 Greet existing customers with a personalized message

  • Impact — 4
  • Confidence — 4
  • Ease — 10
  • ICE score — 30%
personalization user growth experiments

#22 Retargeting campaigns can catch lapsing users

  • Impact — 7
  • Confidence — 9
  • Ease — 7
  • ICE score — 77%

#23 Give product recommendations based on user activity

  • Impact — 9
  • Confidence — 10
  • Ease — 6
  • ICE score — 83%

#24 Leverage user engagement for progressive profiling

  • Impact — 9
  • Confidence — 10
  • Ease — 6
  • ICE score — 83%

#25 Webinars can answer a customer’s burning questions

  • Impact — 9
  • Confidence — 7
  • Ease — 7
  • ICE score 77%

FAQ

How to define the activation point?

What is user activation rate?

Why do I need to do user growth experiments?

How can gamification drive user growth for SaaS?

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