Top 11 app engagement strategies (and how to make your app sticky)

Top 11 app engagement strategies (and how to make your app sticky)
  • What is app engagement?
  • Why you need a clearly defined app engagement strategy
  • How to develop an app engagement strategy
  • 11 app engagement strategies to make your product sticky
  • Share your app’s story, mission, and vision
  • App gamification is the ultimate sticky tool
  • Decrease onboarding friction (and user churn)
  • Customers crave a social user experience
  • Custom avatars make the experience personal and fun
  • Want to excite your users? Try competition
  • Chatbots provide fast support (and get users engaging again)
  • Upsell, activate, and re-engage existing users
  • Boost user referrals and take advantage of the Network Effect
  • Tiered loyalty systems give users purpose
  • Update and optimize your app regularly
  • FAQ

What is app engagement?

Why you need a clearly defined app engagement strategy

How to develop an app engagement strategy

11 app engagement strategies to make your product sticky

1. Share your app’s story, mission, and vision

  1. Gen Z is an over-represented group. They make up 40% of mobile users!
  2. They care deeply about social responsibility. 85% of Gen Z say that trusting a brand is critical in purchase decisions.
  3. And finally, they are also the most engaged! Winning over Gen Z and the benefits to user engagement is clear. Gen Zers spend an average of over 4 hours every month on non-gaming apps, 10% longer than any other demographic.
user engagement Gen Z

2. App gamification is the ultimate sticky tool

  1. A competitive and social UX. People are highly motivated by social influences!
  2. Progress that is clear and visible. This fulfills the user’s need for growth.
  3. Rewards for participation. Studies show this leads to user engagement.
  4. Winning is easy to understand. Simplicity is engaging.
duolingo gamification user engagement

Everything you need to gamify your app in 1 solution — check out how our app gamification software can help you!

3. Decrease onboarding friction (and user churn)

fitness app onboarding optimization

4. Customers crave a social user experience

app engagement strategies mHealth

5. Custom avatars make the experience personal and fun

fintech app engagement strategies

6. Want to excite your users? Try competition

Take a leaf out of HumanForest’s book and start gamifying with StriveCloud! Book a gamification workshop & develop app engagement strategies that meet your needs.

7. Chatbots provide fast support (and get users engaging again)

fintech app engagement strategies

8. Upsell, activate, and re-engage existing users

9. Boost user referrals and take advantage of the Network Effect

fintech referral app marketing

10. Tiered loyalty systems give users purpose

11. Update and optimize your app regularly

Craving more ways to get ahead? Our definitive guide to app engagement & retention has your back.

FAQ

What is app engagement?

Why do you need a clearly defined app engagement strategy?

How do you develop a mobile app engagement strategy?

How does app gamification help boost app engagement?

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