The truth about killed apps and how to avoid their mistakes

Reasons people delete apps, 32% low app engagement, 26% no needs
  • #1 Lack of engagement
  • #2 Focus on features VS users
  • #3 Prioritizing growth over retention
  • #4 Confusing the customer with poor UX
  • #5 Falling in love with the product instead of the problem
  • #6 Lack of promotion
  • How to build an app that hooks people instantly
  • Wrap-up

#1 Lack of engagement

Apps with low app engagement get Killed by Google end up in Google Graveyard

#2 Focus on features VS users

#3 Prioritizing growth over retention

How Tilt worked and why low app engagement and retention caused it to fail

#4 Confusing the customer with poor UX

#5 Falling in love with the product instead of the problem

#6 Lack of promotion

🎯 How to build an app that hooks people instantly?

Kayzr grew its userbase by 350% with gamification features whilst cutting churn by 23% and increase daily active users by 58%

How our plug-in gamification tool helped Kayzr grew its userbase by 350% while cutting retention cost!

Wrap-up

  • Google+ failed 200 million users due to low user app engagement
  • Yik Yak abandoned its core audience and feature, leading to its ultimate demise
  • Tilt’s focus was on paid growth, but unfortunately not retention
  • Hailo’s poor target group understanding and UX couldn’t win against Uber and Lyft
  • Everpix was overbuilt and spent too much time and resources on aiming for perfection
  • Google Wave sank down due to complexity, and lack of promotion

How to build products people want to use, over and over again? Learn how we help global brands hook users!

--

--

--

Scalable Gamification Software⚡️Fuel your app growth with gamified in-app experiences

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Njf Capital: Elvie, founder Nicole Junkermann top in business

Is your startup making one grilled fish, or a 40-item budget thali?

Making Something From Nothing: Nikita Obukhov of Tilda On How To Go From Idea To Launch

Creating a High Output

Should You Become Your Own Technical Co-founder?

Yes, There Is a Niche Even For That Weird Idea

Shikhar Srivastava: “I Should Say I Was Rejected 19 Times Because My Friend Had Given Up On The…

How to launch a platform as an incumbent company

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
StriveCloud

StriveCloud

Scalable Gamification Software⚡️Fuel your app growth with gamified in-app experiences

More from Medium

Real-life Examples of Misleading Visualizations

Can Excel convert to Tally?

Confidential Computing approach for secure-by-design data collaboration in genomics

Let’s Peek-a-boo

Galleys cutting through rocks, created by flash floods leaving a pattern of ripples on them.