The truth about killed apps and how to avoid their mistakes

Reasons people delete apps, 32% low app engagement, 26% no needs
Apps with low app engagement get Killed by Google end up in Google Graveyard
How Tilt worked and why low app engagement and retention caused it to fail
Kayzr grew its userbase by 350% with gamification features whilst cutting churn by 23% and increase daily active users by 58%

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store