The top 10 health & fitness apps of 2021 all have one thing

  • How 2021 changed the health & fitness market
  • #1 Fitbit and the leaderboard that encourages users to run harder
  • #2 MyFitnessPal tracks users’ calorie intake — and gives them all the info they need to act
  • #3 Calm uses personalized gamification features to reduce churn
  • #4 WW incentivizes users to meet their goals with rewards
  • #5 Headspace uses badges and streaks to boost user’s self-esteem
  • #6 Replika has a smart, personalized AI made to align with the user
  • #7 Lose It! issues challenges to users that makes them go the extra mile
  • #8 Yoga-Go makes the customer value clear
  • #9 The Peloton community is powered by gamification features
  • #10 Plan a personalized program with Muscle Booster
  • What we can learn from these gamification features
  • TLDR

How 2021 changed the health & fitness market

mhealth apps insights

New to gamification? Catch up to speed with our ‘What is Gamification’ page!

#1 Fitbit and the leaderboard that encourages users to run harder

leaderboard gamification features fitbit

How Fitbit uses gamification to make being healthy more fun!

#2 MyFitnessPal tracks users’ calorie intake — and gives them all the info they need to act

gamification examples fitness apps

#3 Calm uses personalized gamification features to reduce churn

wellness personalization app fitness

#4 WW incentivizes users to meet their goals with rewards

points reward system

#5 Headspace uses badges and streaks to boost user self-esteem

gamification examples wellness apps

#6 Replika has a smart, personalized AI made to align with the user

gamification examples personalization app

#7 Lose It! issues challenges to users that makes them go the extra mile

gamification features challenges app

#8 Yoga-Go makes the customer value clear

gamification examples onboarding apps

#9 The Peloton community is powered by gamification features

gamification features leaderboard fitness mhealth

#10 Plan a personalized program with Muscle Booster

personalized fitness gamification

What we can learn from these gamification features

Gamification can result in a 500% increase in retention for mHealth. Build an experience that guides your users on their health journey while achieving your goals!

  • Relationships. Make your app feel more real and necessary.
  • Accomplishment. Users crave personal growth!
  • Empowerment. Today’s consumers expect autonomy and personalization.
  • Unpredictability. Gamification keeps your app lively, which reduces churn.
  • Constraint. Incentivize retention by locking benefits for your most loyal users.

TLDR

  • Health & fitness is growing fast, in 2021 there were 2.5 billion app downloads!
  • How are all the top apps motivating users in a saturating market? With gamification examples like badges and leaderboards.
  • Fitbit’s leaderboard leads to a 15% increase in daily steps.
  • MyFitnessPal’s personalization tools make users more likely to achieve goals.
  • Calm achieved a 3x boost to retention with a simple ‘Daily Reminder’ feature.
  • WW’s tiered loyalty system rewards accomplishment with prizes and freebies.
  • Headspace celebrates early achievements — see the ‘endowed progress effect’.
  • 10 million Replika users are more likely to engage thanks to a personalized AI.
  • Lose It! challenges bring users together with a common goal.
  • Yoga-Go has a simple, user-centric interface that lowers barriers.
  • Peloton’s social features create a self-motivating loyal community.
  • Personalized workout features let Muscle Booster users work on their goals.

Lead the pack in a record-breaking year for health & fitness apps! Book a value-packed gamification workshop & design a custom app gamification strategy & roadmap to achieve your goals!

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