The 5 stages of the customer experience and the best ways to improve them in 2022

  • How 2021 was a big year for apps (and why 2022 will be too)
  • Introducing the Mobile App Funnel: a customer experience optimization technique
  • The 5 stages of the mobile app funnel (and how to activate user behavior)
  • How StriveCloud can help with your app gamification journey

How 2021 was a big year for apps (and why 2022 will be too)

Some app categories are excelling when it comes to mobile app engagement

mobile app funnel growth

5G is on the rise — and users expect speed and efficiency improvements

  • 5G is 100x faster than today’s 4G
  • 5G will allow for more integration of AR and VR tech
  • Latency times will reduce from 50 milliseconds to just 1 millisecond!
  • Fintech will process faster and more secure mobile payments
  • Deeper mHealth integration with wearable devices will eventually become possible
trends mobile app market

Introducing the Mobile App Funnel: a customer experience optimization technique

customer experience optimization mobile app

The 5 stages of the mobile app funnel (and how to activate user behavior)

Just getting started with gamification? Catch up to speed on our What is Gamification page!

Acquisition: increase your user base

The gamification boost: How Revolut gained hundreds of users with a leaderboard

leaderboard reward system fintech

Activation: convert acquired users to engaged users

The gamification boost: MuscleBooster uses personalized onboarding to become a Top 10 fitness app

personalization gamification reward system

Retention: incentivize habit formation

The gamification boost: Personalization gives Calm a 3x boost to user retention

StriveCloud’s gamification building blocks can boost your app. Gamify your app in no time — all suited to your goals!

gamification customer experience optimization

Re-engagement: a reward system that wins back inactive or churned users

The gamification boost: Cashback offers brought back lapsed users for Revolut

revolut fintech gamification offer

Monetization: increase revenue & convert free users to paying customers

The gamification boost: BBVA bank monetized 100,000 loyal customers through a smart reward system

reward system fintech app

How StriveCloud can help with your app gamification journey

Start your own gamification journey with a personalized workshop — Bring your goals & data & go home with an actionable roadmap!

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store