The 5 stage product adoption framework designed to guide your business to growth

The 5 stage product adoption framework designed to guide your business to growth
  • What is product adoption?
  • Why customer adoption should be a SaaS priority
  • What are the benefits of product adoption?
  • The Product Adoption Curve: a framework for strong product positioning
  • The 5 stages of the Product Adoption Curve
  • What is a product adoption lifecycle?
  • Let the product adoption curve guide your product-led growth
  • 7 examples of increasing product adoption from companies like Airtable, Canva, Wistia,…
  • FAQ

What is product adoption?

Why customer adoption should be a SaaS priority

Start growing your SaaS business today! Get to grips with the basics of product adoption with our ultimate guide.

What are the benefits of product adoption?

  • Reduction of churn and increase in user engagement and retention
  • Boost customer lifetime value, lowering user acquisition costs
  • Increased success of upselling and cross-selling
  • Generation of predictable revenue streams (letting you plan with confidence)

The Product Adoption Curve: a framework for strong product positioning

The 5 stages of the Product Adoption Curve

product adoption framework saas

Phase 1: Innovators

Phase 2: Early adopters

Phase 3: Early majority

Phase 4: Late majority

Phase 5: Laggards

What is a product adoption lifecycle?

Let the product adoption curve guide your product-led growth

7 examples on increasing product adoption from companies like Airtable, Canva, Wistia,…

#1 Shorten your time to value like ProdPad

How to increase product adoption with a gamified product? Get your expert-led workshop & learn how to use behavioral psychology to your advantage!

gamified onboarding user engagement saas

#2 Prioritize user engagement over acquisition like Duolingo

gamified user engagement tactics

#3 Give users a headstart as Airtable does

user engagement onboarding

#4 Boost user engagement with gamified rewards like Todoist

gamified user engagement onboarding

#5 Promote your features like Wistia

product adoption framework examples

#6 Leverage gamified checklists like Loom

gamified product adoption features

#7 The proof is in the pudding or product

gamified product adoption framework

Creating a sticky platform has never been easier! Drive product-led growth and boost adoption with our gamification software.

FAQ

What is product adoption?

Why should SaaS companies care about customer adoption?

What are the benefits of product adoption?

  • Reduction of churn and increase in user engagement and retention
  • Boost customer lifetime value, lowering user acquisition costs
  • Increased success of upselling and cross-selling
  • Generation of predictable revenue streams (letting you plan with confidence)

What is the Product Adoption Curve?

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
StriveCloud

StriveCloud

Scalable Gamification Software⚡️Fuel your app growth with gamified in-app experiences