SaaS User Activation | The Complete Guide

SaaS User Activation | The Complete Guide
  • User activation fundamentals
  • What is the activation funnel?
  • How do I increase user activation?
  • 15 ways to increase user activation for your SaaS product
  • The bottom line of user activation in SaaS
  • FAQ

User activation fundamentals

What is user activation in SaaS?

How to measure user activation in SaaS?

What is user activation rate?

How to effectively map user activation events? (The 3 key milestones)

#1 The Aha moment (or perception of product value)

#2 Finding gold (experiencing the product value)

#3 And finally, adopting the product

What is the impact of user activation on product growth?

How do i increase user activation rate SaaS growth mrr

What is the activation funnel?

What is the activation stage?

  • Requested a demo
  • Received a demo
  • Started free trial
  • Converted to a paid customer
user activation & onboarding funnel

User activation for growth marketers

How do I increase user activation?

Set clear goals for your activation strategy in 5 steps

  1. User personas. Who your users are will define their journey.
  2. A journey map. What does your average lead do, feel, and think at each stage?
  3. User engagement strategy. Time to pick your tactics, based on informed data. Choose where to implement gamified SaaS features, and how to make them unique!
  4. The key metrics. Know your activation, churn, and cost-per-acquisition rates.
  5. Push for premium. For SaaS, a conversion may mean a one-to-one meeting. To succeed, personalize and come prepared with the user’s pains and gains!

What is a good activation rate benchmark?

Activation rate SaaS

15 ways to increase user activation for your SaaS product

Top 5 activation techniques for new users

#1 Welcome emails can create the Aha moment

personalization user onboarding

#2 Improve user onboarding through progress bars

trello gamified user onboarding

Create a gamified experience to drive user activation? Build your own gamification strategy during a tried & tested workshop!

#3 Personalize the onboarding user experience

#4 Delay asking for user registration

#5 Tooltips, not tutorials

SaaS gamified onboarding

Top 5 activation techniques for existing users

#1 Send emails to introduce new features

how do i increase user activation

#2 Give users the chance to extend their free trial

gamified user onboarding SaaS

#3 Timed challenges and digital rewards can increase user engagement

gamified activation

Building a gamified experience has never been easier — Check out our gamification software & find everything you need in 1 solution!

#4 Start an in-app community

gamified leaderboard SaaS

#5 Leverage the network effect and create sustainable growth

gamified onboarding

Top 5 activation techniques for unengaged users

#1 Retargeting emails with social proof go a long way

#2 Give users an incentive to return

How do increase activation

#3 Live chats can stop users from quitting

#4 Catch lapsing users with social media

#5 A gamified loyalty system promotes user retention

The bottom line of user activation in SaaS

Kickstart your own activation strategy with a custom workshop & go home with an actionable roadmap!

FAQ — How do I increase user activation?

What is user activation in SaaS?

How does user activation create product growth?

What is user activation rate?

How to create a user activation strategy?

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