Is food retail ready for 2022? Dr. Penelope Schoutteet shares her insights.

  • Where 2021 leaves the food retail market
  • 3 important insights into consumer behavior today
  • How businesses can adapt by focusing on web & mobile app engagement
  • Gamification can leverage your touchpoints and make them more powerful
  • Wrap-up

Where 2021 leaves the food retail market

food retail growth 2022

3 important insights into consumer behavior today

  • Food relies on recurring purchases, which encourages habitual behavior
  • Many customers feel the need to check fresh food for themselves
  • Paying for and organizing delivery can be seen as an inconvenience

#1 Customers are sensitive to the nuances of delivery — but not so much about speed

#2 Omnichannel retail is now a must-have

Consumer behavior omnichannel

Looking for a new way to create customer loyalty online? Check out our app gamification software!

#3 Successful online experiences build trust — and customers are more confident today than ever

How businesses can adapt by focusing on web & mobile app engagement

When it comes to click and collect, customer experience optimization relies on an omnichannel journey

Web & mobile app engagement can build and leverage existing customer loyalty

Gamification can leverage your touchpoints and make them more powerful

New to gamification? Get started on our what is gamification page!

500,000+ sign-ups for a fruit & veg challenge

gamification mobile app engagement food retail

Healthy purchases earn users points (and free delivery)

gamification customer experience optimization

Wrap-up

  1. Are you investing in customer experience optimization?
  2. Do you have an omnichannel story?
  3. Are you using every tool available to boost mobile app engagement?

Start optimizing your omnichannel experience today. Book a custom gamification workshop & go home with an actionable roadmap to growth!

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