How to increase product engagement for SaaS like a Pro: Part 1

How to increase product engagement for SaaS like a Pro: Part 1
  • What is product engagement?
  • SaaS and the role of product engagement
  • What makes a product engaging?
  • Why is product engagement analysis important?
  • How to measure product engagement like a Pro
  • The key product engagement metrics you need to know
  • How to increase product engagement for your SaaS platform
  • FAQ

What is product engagement?

SaaS and the role of product engagement

gamified user engagement

How to increase product engagement? Start with our ultimate SaaS growth guide for User Activation!

What makes a product engaging?

How to increase product engagement with a gamified product? Get your expert-led workshop & learn how to use behavioral psychology to your advantage!

Why is product engagement analysis important?

  • Do they use it frequently or not? How often?
  • How much time are users spending on your platform?
  • Are they utilizing the full product or just a few features?
  • What are the most popular features?
  • Do they keep coming back or do they churn?

How to measure product engagement like a Pro

Step 1: Set up product analytics

Step 2: Identify the problem your product solves

Step 3: How frequent is this problem?

Step 4: Create and test your hypothesis

  1. We believe that this new feature/tweak…
  2. Will result in this outcome…
  3. And its success will be defined by the occurrence of X measurable change.

Step 5: Measure the results!

how to increase product engagement saas

The key product engagement metrics

Daily/Monthly Active Users (DAU/MAU rate)

Stickiness Ratio

gamified user engagement

Our top tip for developing a sticky product? Easily build a gamified experience & increase active usage by +50%!

Average Session Duration

Retention Rate

Churn Rate

How to increase product engagement for your SaaS platform

FAQ

What is product engagement?

What makes a product engaging?

Why is product engagement analysis important?

What is cohort analysis?

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