How to improve feature discovery for SaaS apps (and why it’s necessary)

How to improve feature discovery for SaaS apps (and why it’s necessary)
  • What is feature discovery?
  • Why feature discovery is vital for SaaS product adoption
  • How to improve user engagement through feature discovery
  • 12 top examples of how to promote feature adoption and discovery in 2022
  • How to use feature discovery in your own product
  • 3 quick wins to improve SaaS feature adoption
  • How you can easily implement feature discovery with app gamification from StriveCloud
  • FAQ

What is feature discovery?

Why feature discovery is vital for SaaS product adoption

  • Emphasis on individual features allows you to improve specific touchpoints
  • Rise in user engagement across different features, as well as higher retention
  • Using more features adds value to the product (so adoption is more attractive)

Feature discovery is a surefire way to unlock SaaS growth! Get started with our ultimate product adoption guide.

How to improve user engagement through feature discovery

12 top examples of how to promote feature adoption and discovery in 2022

#1 Gamified checklists incentivize feature discovery

feature discovery gamification checklist

How to maximize feature discovery with app gamification? Get your expert-led workshop & learn to craft your own gamified product!

#2 Interactive walkthroughs let users experience the value

user engagement app gamification saas

#3 Segment feature updates

#4 Tooltips can nudge customers to underused features

feature discovery app adoption saas

#5 Celebrate customer success (and include tips on how to get more value)

how to increase feature adoption

#6 Promote new features with announcements

feature discovery saas best examples

#7 Welcome emails can highlight the app’s key features

best user engagement saas examples

#8 Let users provide feedback if feature discovery is skipped

hubspot onboarding feature discovery

#9 Highlight new features through design

uxdesign saas best feature discovery

#10 Create a dedicated in-app location for updates

user engagement revolut fintech

#11 Discover when users are churning — and intervene

#12 Create a blog with valuable product tips

How to use feature discovery in your own product

  1. Analyze the most common routes customers take to complete tasks. If the best path is not the most common, then make it more discoverable and usable
  2. Avoid developing crucial UI elements that look like advertisements (basically, content that people have learned to ignore)
  3. Let users conveniently sync information across different platforms, facilitating user engagement and reducing redundant actions
  4. Make important tasks, if not all tasks, easy on all devices

Develop a gamified feature adoption strategy — Book your app gamification workshop & learn how to use psychology to drive user engagement!

3 quick wins to improve SaaS feature adoption

App gamification creates the motivation to act

Contextual notifications help users when THEY need it

Promote your features through product marketing

Bonus: Hypothesize, test, and tweak!

How you can easily implement feature discovery with app gamification from StriveCloud

Discover the possibilities of driving user engagement & adoption with our App Gamification Software!

FAQ

What is feature discovery?

Why is feature discovery important for SaaS?

How to use feature discovery to improve user engagement?

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