How to drive product adoption? Get 10+ tactics from our foolproof playbook

How to drive product adoption? Get 10+ tactics from our foolproof playbook
  • What is product adoption?
  • Why Saas needs to drive product adoption
  • What is the product adoption curve?
  • 6 stages of every product adoption journey
  • What drives product adoption? 4 of the biggest factors
  • How do you measure product adoption?
  • How to drive product adoption like a pro
  • Here’s how a gamified UX fueled product adoption for Kayzr
  • Build your own gamified user journey with StriveCloud
  • FAQ

What is product adoption?

Why Saas needs to drive product adoption

What is the product adoption curve?

Drive product adoption curve

6 stages of every product adoption journey

How to increase product adoption? Start with our ultimate SaaS growth guide for User Activation!

What drives product adoption? 4 of the biggest factors

  • Ease of use. A user experience that is more intuitive will beat out the competition by reducing friction and shortening the time to value. Things such as gamified onboarding can help by giving users a clear and easy to strive for purpose.
  • Product visibility. Needless to say, how can you pull users in if they can’t find you? Up your SEO and find the right channels or directories to promote your product you’ll pull more people in.
  • Pricing. Price will always be a sensitive topic, but settling at a perceived ‘fair’ price is critical to success. Indeed, research from McKinsey shows that an effective pricing strategy can deliver a 2–7% increase in sales!
  • Product quality. Of course, before anything else, you need a good product! In effect, this means solving your user’s problems better than the competition.

How do you measure product adoption?

The essential product adoption metrics

Time to value

Product qualified leads (PQLs)

Activation rate

Feature adoption rate

Customer lifetime value (CLV)

Customer engagement score (CES)

Learn to manage churn with Retention Analysis

Gamified onboarding user engagement

How to drive product adoption like a pro

Learn to identify the segment of your top customers

Make user engagement and retargeting campaigns a major priority

  • Retargeted users spend 37% more often than new users
  • Their retention is consistently 5% higher than organic acquisitions
  • And by Day 30, retargeted users have a 152% higher user engagement rate!

Top tips on improving your onboarding experience

Develop a frictionless signup flow with Retention Analysis

A gamified user experience boosts user motivation to drive product adoption

Gamified product adoption

Learn how a gamified user experience can drive product adoption! Learn how to use behavioral psychology to your advantage in our expert-led workshop!

The key to providing better product support

Balance forums and FAQs with live chat tools

Track the behaviors that indicate churn and prioritize support for those users

How to use data to improve your product

  1. Analyze data using the key metrics, highlighting areas that need improvement
  2. Develop a hypothesis for how to drive product adoption
  3. Tweak or update the product accordingly, for example with A/B testing
  4. Validate your results! A Retention Analysis comparison is helpful here

Top tools from your stack made to drive product adoption

StriveCloud

Gamified user engagement software StriveCloud

How to build a gamified UX in no time? Build, measure & learn with our modular gamification building blocks!

WalkMe

Drive product adoption tool

Social Intents

user engagement chat

Here’s how a gamified UX fueled Kayzr’s product adoption rates

  • Intrinsic rewards are self-determined
  • They don’t rely on reinforcement/environmental factors
  • Self-motivation means stronger and longer-lasting engagement!

Build your own gamified user journey with StriveCloud

FAQ

What is product adoption?

Why SaaS needs to drive product adoption

What is the product adoption curve?

How do you measure product adoption?

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StriveCloud

StriveCloud

Scalable Gamification Software⚡️Fuel your app growth with gamified in-app experiences