How to build a successful gaming and esports community in 2022: The definitive guide

How to build a successful gaming and esports community in 2022: The definitive guide
  • Why build a community of gamers? (and the advantages of doing so)
  • Understanding the gaming and esports community
  • What you need to set-up a gaming community
  • 6 tools to keep gaming communities engaged
  • Top tactics to bring gamers on your platform
  • Tactics to keep gamers engaged on your platform
  • Ideas to monetize your gaming community
  • 6 KPIs for your esports and gaming community
  • 3 common pitfalls to avoid in gaming & esports communities
  • FAQ

Why build a community of gamers? (and the advantages of doing so)

  • Gamers are more likely to purchase a product online;
  • 40% of gamers based their purchasing decision on influencer advice.
  • In 2020, esports raised a record $2 billion — a 116% increase from 2019;
  • The European esports market has had a strong annual growth rate of 24% since 2016;
  • Nearly 1 in 5 Europeans have made esports-related purchases!
growth market esports communities

Understanding the gaming and esports community

The challenge with engaging gamers today

What are the typical demographics of gamers?

Age distribution across customer groups Deloitte

The different types of gamers that make up gaming & esports communities

  1. Ultimate Gamers. The most hardcore of consumers.
  2. All-Round Enthusiasts. Like Ultimate Gamers, but less obsessively engaged.
  3. Time Fillers. Casual gamers who engage in their spare time or at social events.
  4. Bargain Buyers. They enjoy games but go for free-to-play & discounted buys.
  5. Community Gamers. These gamers live for the community-created content.
  6. Hardware Enthusiasts. All about tech trends and the best gaming experience!
  7. Popcorn Gamers. Gaming rarely, this group prefers to watch other gamers.
  8. Backseat Viewers. Previous gamers who still find the time to engage.
  9. Lapsed Gamers. These past gamers have since moved on to other interests.

How to set up your own gaming community

6 tools to keep gaming communities engaged

#1 Discord is the essential hang-out spot for gamers

#2 StriveCloud’s Gaming Tournament Software fuels community engagement

Sounds good? Discover how our gaming tournament software can help you connect, engage & monetize gamers!

gaming tournament software esports

#3 Cooldown is the home of esports viewing parties

#4 YouTube is great for live & user-generated content

#5 Subreddits are a social space for the whole community

#6 Built-in chat features enhance the community experience

Top tactics to bring gamers to your esports & gaming platform

Partnerships & sponsorships leverage the power of existing brands

  1. Bolster your finances. Partnerships are by far the biggest source of income in esports.
  2. Shape your own brand identity within the esports community.
  3. Expose your brand to a wider audience.
consumer behavior esports communities

Host influencer tournaments to win eyeballs

Video content is the best way to build an initial relationship with your audience

Tactics to keep gamers engaged on your platform

Run competitions to incentivize engagement

kazyr esports tournament software

Promote & reward your top creators

Exclusive events bring back lapsed gamers

immersive gaming campaign examples best

Live events are a huge factor in long-term engagement

gaming community tournament maker

How to monetize your esports & gaming community

Buy-in tournaments are scalable & profitable

Create immersive advertising & sponsor experiences

esports tournament software examples

In-game currencies reward success and show off status

How do you engage & monetize a gaming community? Book a demo & find out how our tournament platform can help you!

gamification esports communities

Offer premium packages

6 KPIs for your esports & gaming community

1. Total sign-ups

2. Customer acquisition cost (CAC)

3. Tournament participation

4. Community interaction

5. Average session length

6. Churn rate

3 common pitfalls to avoid in gaming & esports communities

A free-for-all in tournament rules can feel unfair

Missing out on scalability

Neglecting to invite teams early to your platform

FAQ

Why build a community of gamers?

How to get the gaming audience?

What are the typical demographics of gamers?

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