How to boost SaaS product adoption? The science you need to know.

  • The basics: what is SaaS product adoption?
  • Why is user adoption so important?
  • When does onboarding end and product adoption begin?
  • How do you track SaaS product adoption?
  • What really influences a customer’s decisions: Behavioral Science 101
  • The questions you must answer to improve SaaS product adoption
  • 12 top product adoption strategies for SaaS that use behavioral science
  • FAQ — SaaS Product Adoption

The basics: what is SaaS product adoption?

Why is user adoption so important?

The ultimate guide to SaaS Product Adoption: Get everything you need to drive product-led growth in 2022!

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When does onboarding end and adoption begin?

  • Have they completed the full onboarding process?
  • Does the user engage often, and with a wide range of features?
  • Can they see and understand your value clearly?
  • Does the user upgrade to paid or become a loyal user?

How do you track SaaS product adoption?

  1. Create a to-do list
  2. Add 3–5 items to their list
  3. Complete to-do’s

What really influences a customer’s decisions: Behavioral Science 101

Loss Avoidance

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Narrative Bias

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Social Proof

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The questions you must answer to improve SaaS product adoption

Who?

  • Who are your most/least engaged users?
  • What behaviors do they have in common?

When?

  • How long until a user reaches their AHA moment?
  • When is a user considered fully adopted?
  • When does it become clear a customer won’t fully adopt?

What?

  • What issue are they solving by using your product?
  • Which features do fully adopted users engage with the most?
  • What steps did those users take to get there?

How?

  • How long does it take your users to become fully adopted?
  • At what frequency do users engage with specific features?
  • How much customer support did fully adopted users need? And what did they need assistance with?
  • How do users reach SaaS product adoption?

12 SaaS product adoption strategies based on behavioral science

#1 Progress bars fulfill a user’s need for advancement

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#2 Personalized onboarding empowers future user engagement

#3 Scarcity triggers user action

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#4 Loss framing: how your product protects users

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#5 Increase motivation with gamified rewards (and boost referrals)

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#6 Relativity: comparisons enhance perceived value

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#7 Boost product adoption with gamified checklists

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#8 Learn your customer’s concerns (and meet them)

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#9 The ‘Zeigarnik effect’ will make your product memorable

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#10 Leverage social proof through testimonials & smart copy

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#11 Remove the fear of change with free, accessible trials

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#12 Add the element of social status through community

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FAQ — SaaS Product Adoption

What is SaaS product adoption?

Why is user adoption so important?

When does onboarding end and adoption begin?

How does behavioral science impact SaaS product adoption?

What does PLG mean?

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