How the Hook Model can give you the benefits of better user retention

user retention mobile apps

Why user retention is such a challenge

  1. Retention affects app store rankings (which will, in turn, improve organic user acquisition — organic installs are 25% more likely to be retained!)
  2. It’s vital to achieving financial business goals (and your long-term survival)
user retention mobile apps

Just getting started with gamification? Catch up to speed on our What is Gamification page!

3 ways to tackle low user retention rates

1. A clear onboarding flow with a demonstrable value proposition

2. Personalization features that give the user ownership over the app

3. Introduce unpredictability in the user experience

Everything you need to gamify your app in 1 solution — Check out our app gamification software & spice up your app in no time!

How the Hook Model forms habits (and creates a sticky UX)

#1 Trigger

#2 Action

#3 Reward

#4 Investment

user retention hook model

3 gamification examples that enhance the Hook Model

1. Calm uses personalized gamification examples to reduce churn

gamification examples mHealth apps

2. Banx incentivizes users to be sustainable with points systems and rewards

gamification examples fintech habit

3. HumanForest incentivizes habit formation with a sustainable in-app currency

gamification examples shared mobility apps

How you can get started on boosting user retention

  • 58% rise in Daily Active Users
  • 23% drop in Churn Rates
  • 500% increase in 90-day user retention!

Wrap up

  1. Retention affects app store rankings (which, in turn, improves organic user acquisition — organic installs are 25% more likely to be retained!)
  2. It’s vital to achieving financial business goals (& your long-term survival)

3 ways to tackle low user retention

  1. A clear & simple onboarding process — Fewer clicks equals less frustration and thus lower Day 1 churn!
  2. Contextual notifications — The right notification, in the right place and at the right time can empower and reinforce good user behavior, or quickly adjust bad behavior!
  3. Introduce unpredictability — The anticipation for a reward is often greater than the reward itself. Keep surprising your user with fun and exciting experiences!

Form habits with the Hook model

  1. Trigger -The user is provoked to take action by a motivational trigger. It can be external, like a potential reward, or internal, like a lifelong passion.
  2. Action — They carry out a small action in anticipation of a reward.
  3. Reward — Their behavior is positively reinforced through a variable reward!
  4. Investment — The user invests something back into the product, that makes them more likely to return.

Power up the Hook model with gamification

  1. Meditation app Calm tripled retention and got a ‘daily meditation streak’ going for its users with their ‘Daily Reminder’ feature.
  2. Banx, a slow banking app helped users reduce their carbon footprint by up to 50% through their personal CO2 dashboard!
  3. HumanForest incentivizes sustainable behaviors with ‘TreeCoins’. It’s their own in-app currency that visualizes the amount of CO2 you reduced by using their electric bike-sharing service!

How to design for user retention? Get yourself a value-packed gamification workshop & go home with a roadmap tailored to your app goals!

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