How gamification makes your app onboarding better (and how it works)

  • The challenge: How to prevent drop off & increase retention through onboarding
  • How apps are doing it wrong
  • The gamification examples that improve onboarding
  • 3 of the best onboarding examples out there
  • Recap

The challenge: How to prevent drop off & increase retention through onboarding

user retention mobile apps

How to grow user retention with gamification elements!

  1. Ask the user to accept the terms and conditions. Crucially, this shouldn’t feel like you are signing your privacy away! Recent studies show that privacy protection is the biggest security concern for consumers today.
  2. Include demographic questions, like asking for name, gender, and age. To be sure, it improves your marketing if you know who’s using your app.
  3. Perform security checks. Passwords and authentication methods like SMS verification ensure users feel safe on your app.

How apps are doing it wrong

The gamification examples that improve onboarding

What is gamification & how does it work? Learn all the basics right here!

3 of the best onboarding examples out there

Ixigo shows that contextual notifications lead to higher engagement

gamification examples onboarding app development

Want great results like these with less hassle? Discover our app gamification software!

LinkedIn uses a progress bar to boost completion rates

gamification examples product manager

Shine’s clear gamification strategy results in higher user retention

  • Progress bars let users know how long is left until they’re ready.
  • One screen, one action — they keep it simple.
  • A big call-to-action button that just looks so clickable.
  • Digital confetti to celebrate free, unlimited accounts.
  • Most importantly, the process is short!
gamification examples boost app onboarding fintech

Recap

The challenge: onboarding and how to increase app retention

  1. Ask the user to accept the terms and conditions. Crucially, this shouldn’t feel like you are signing your privacy away! Recent studies show that privacy protection is the biggest security concern.
  2. Include demographic questions, like asking for name, gender, and age. To be sure, it improves your marketing if you know who’s using your app.
  3. Perform security checks. Passwords and authentication methods like SMS verification ensure users feel safe on your app.

How apps are doing it wrong

The gamification examples that improve onboarding

  • Badges can reward the effort of new users and provide the task with meaning. Research shows that ‘status feedback’ positively influences user retention.
  • Giving users personalized avatars will boost user retention. A 2021 study showed that avatars satisfy the psychological needs for competence, autonomy, and social relatedness, in turn influencing ‘reuse intention’.
  • Progress bars make onboarding flow naturally. Progress bars track a user’s progress. They are a visually clear way to provide feedback and fulfill the basic psychological needs of growth.

3 of the best onboarding examples out there

Ixigo shows that contextual notifications lead to higher engagement

LinkedIn uses a progress bar to boost completion rates

Shine’s clear gamification strategy results in higher user retention

  • Progress bars let users know how long is left until they’re ready.
  • One screen, one action — they keep it simple.
  • A big call-to-action button that just looks so clickable.
  • Digital confetti to celebrate free, unlimited accounts.
  • Most importantly, the process is short!

Not sure how to begin? Kickstart your process with an expert-led workshop & go home with a roadmap tailored to your app goals!

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