Follow these 8 simple steps to create a successful gamified app

  • The idea behind app gamification
  • What is a gamified experience?
  • 3 ways to get users hooked with app gamification (with real-life examples!)
  • 8 steps of implementing app gamification
  • Top 3 gamified app examples
  • FAQ

The idea behind app gamification

Slash churn and supercharge user engagement! Check out our definitive guide to app engagement & retention.

What is a gamified experience?

  • Relationships. People are naturally social. Features like leaderboards or group challenges can put this into motion, and motivate your users.
  • Accomplishment. If winning doesn’t feel like winning, then what’s the point? Make sure to celebrate user progress with levels, badges, and points.
  • Empowerment. Just as users have their own end goals, the journey to achieve them is also personal. To meet this need, empower users with customization.
  • Unpredictability. Keep your UX feeling new and worth coming back to. Challenges, wagers, and hotzones can add much-needed depth to your UX.
  • Constraint. Teens might call this FOMO or the ‘fear of missing out’. In short, people are highly motivated to avoid negative outcomes or constraints!

Build the ultimate gamified app with a custom gamification workshop! Bring your goals, we’ll bring the expertise!

3 ways to get users hooked with app gamification (with real-life examples!)

#1 Evoke customer emotion

#2 Build customer habits

user engagement app retention

#3 Drive repeat engagement

8 steps of implementing app gamification

Everything you need to gamify your app in 1 solution — check out how our app gamification software can help you!

  1. What are your growth goals? Start your journey by imagining its end. After that, list the obstacles blocking your path. This will help frame your plan.
  2. Explore your app! Make a general assessment of your app’s functionality. What service does it actually offer to users?
  3. Identify a target audience. Learn not just who your users are and what they like, but find out what motivates them. This is your key to engagement!
  4. Find the user interactions. Speaking of user engagement, what is your ideal user interaction? Is the route to interaction simple, or complicated?
  5. Learn from the best (and worst). Study how competitors leverage gamification, from great examples to not-so-great examples.
  6. Select your strategy. Based on the information you’ve gathered and what goals you want to achieve, now is the time to pave the way forward. This strategy should leave room for growth — in short, ensure it is scalable.
  7. Develop gamification features. It’s here that your gamified app takes shape! Leverage user data to develop challenges and rewards that will motivate users.
  8. Evaluate and optimize the gamification features. Test, test, test! Measure your success using key KPIs such as daily/weekly user engagement and other feedback methods. Use this to inform your optimization strategy, which will keep your app fresh and relevant.

Top 3 gamified app examples

Navexa uses free trial rewards to lock in engagement early

gamified app gamification examples

Badges help Fitocracy user hit their fitness goals (as well as help Fitocracy reach their goals)

user engagement gamification fitness apps

Mobility app Ciclogreen challenges Spain to travel green

gamified app user engagement

FAQ

What is the idea behind app gamification?

What is a gamified experience?

How is gamification used in apps?

Build the ultimate gamified app with a custom gamification workshop! Bring your goals, we’ll bring the expertise!

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Scalable Gamification Software⚡️Fuel your app growth with gamified in-app experiences