What is product engagement and how do you increase it? Product engagement is a lagging indicator that gives insight into how users interact with your product. It measures things like user or app engagement, retention, feature engagement & active users. This is part 1 of a two-article series where we…

Building a sticky product is the dream of every SaaS, but it’s not easy. It requires you to always be tweaking and improving your strategy to activate new users and turn them into loyal ones. Some have suggested gamified onboarding, others recommend personalized notifications or tooltips. However, the right strategy…

User activation is a crucial tipping point in the SaaS customer journey. To sum up the challenge, activation is when a newly acquired user experiences the initial value of your product, also known as the ‘AHA moment’. The faster you get can get them to this moment, the higher user…

What is user activation? How can you measure it? In what ways does it drive growth for SaaS? How do I increase user activation? Without a doubt, getting users from trial to paid is a challenge all SaaS companies face. So, how can you get users to reach their ‘AHA-moment’…

It goes without saying that growth teams want to maximize their app retention and user engagement. But how you go about achieving that is what makes your user experience special! To inspire your own app gamification journey, let’s discover how gamification is used in apps & what a gamified experience…

App gamification doesn’t conform to a one-size-fits-all model. In fact, that’s what makes it so powerful! When done right a gamified app is built to drive and reward specific user behavior. For instance, you can use it to boost user activation and increase user engagement! But before you create a…

Today, the average person has 80 smartphone apps installed on their phone — but they only use 30 of those on a monthly basis. To be sure, that statistic tells the story of the most important bottleneck that every app faces — user engagement. To overcome that challenge, you need…

Mobile app retention is a make-or-break metric for product growth teams. Put simply, retention is the first step in creating loyal customers, and that’s crucial — the top 20% of your customers make up 80% of your revenue. But of course, cutting user churn is easier said than done! Indeed…

App gamification is no longer a secret hack — and for good reason! Case studies show that a gamified app sees increased user engagement and decreased user churn. All the while remaining flexible and cost-effective! Is it any wonder, then, that a recent Gartner report found that a whopping 70%…