48 best user onboarding experiences (plus a free checklist to boost your SaaS)

48 best user onboarding experiences (plus a free checklist to boost your SaaS)
  • What is user onboarding?
  • Why you should focus on onboarding
  • Lesson 101: the basics behind the best user onboarding experiences
  • How do you design a great onboarding experience? Top tips to learn from
  • 8 great user onboarding UX and UI patterns from leading SaaS companies (With 48 examples!)
  • #1 Leverage social proof using data, testimonials, and conversion rates
  • #2 Email verification walls are conversion killers
  • #3 Unnecessary steps discourage users from completing onboarding
  • #4 Product tours should be action-focused, not informational
  • #5 Segmenting users increases their likelihood to finish onboarding with success
  • #6 Make onboarding motivating by emphasizing “what”, not “why”
  • #7 Show helpful empty states that facilitate further user engagement
  • #8 Behavior-based emails encourage new users to re-enter the product
  • What are the key elements that define an excellent onboarding experience?
  • Best user onboarding experiences — FAQ

What is user onboarding?

👉 Download our Free User Onboarding Checklist here!

Why you should focus on onboarding

Start growing your SaaS business today! Discover the basics of product adoption with our ultimate guide.

Lesson 101: the basics behind the best user onboarding experiences

  1. Useful — Do users get value from the experience?
  2. Easy to use — Can users get to value intuitively?
  3. Fun — Do users enjoy engaging in the experience?

How do you design a great onboarding experience? Top tips to learn from.

user onboarding checklist saas
best user onboarding experiences saas

8 great user onboarding UX and UI patterns from leading SaaS companies (With 48 examples!)

#1 Leverage social proof using data, testimonials, and conversion rates

Insight Timer creates a global sense of community through social proof

wellness app UXdesign saas

How Kajabi uses longevity to position as an authority

Proof leverages expert testimonials to build brand trust

PiggyVest elevates brand champions

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Use conversion data to boost your credibility like Proof

Boast.io uses testimonials for proof-based marketing

Invision builds brand trust through recognizable logos

ShipBob uses testimonials, reviews, and data to boost social proof!

  • Trusted by 7000+ brands
  • 99,96% of orders ship on time
  • 99,95% accuracy rate
  • 30+ fulfillment centers
  • #1 fulfillment technology

👉 Download our Free User Onboarding Checklist here!

#2 Email verification walls are conversion killers

Snappa delays verification requests to turn churn into growth

growth saas user onboarding checklist

Ensure email deliverability in-app like Monday.com

Simply don’t ask for registration like Jotform

👉 Download our Free User Onboarding Checklist here!

#3 Unnecessary steps discourage users from completing onboarding

Shopify split onboarding on multiple screens

WaveHQ does the styling for you

Zakeke uses hotspots to avoid information overload

user onboarding checklist tooltips saas

Let users skip profile set-up like Substack

Avo keeps a quick and clean UI with a singular focus

Gamified UX patterns

Speed up time to value with suggestions like Reclaim

#4 Product tours should be action-focused, not informational

Mint has a clear CTA on each screen to prompt user engagement

fintech user onboarding checklist

Gamified checklists motivate users to finish onboarding on Quora

How to increase product adoption with a gamified product? Get your expert-led workshop & learn how to use behavioral psychology to your advantage!

Improve product discovery with interactive paths like Xero

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Why Xero frames tasks as win-based actions

Hypercontext uses modals to highlight the key tasks

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How Headspace fuels healthy habits with streaks and badges

👉 Download our Free User Onboarding Checklist here!

#5 Segmenting users increases their likelihood to finish onboarding with success

Customize product samples like Genially

Lumen5 motivates users with custom goals

user onboarding checklist personalization

Ticketmaster uses geolocation to customize your feed

Segment users on NPS score like Qualtrics

Evernote enhances personalization during onboarding

Dropbox targets account expansion through segmentation

👉 Download our Free User Onboarding Checklist here!

#6 Make onboarding motivating by emphasizing “what”, not just “why”

Calendly uses copy that gets straight to the point

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Sprig emphasizes feature benefits to increase feature adoption

Let users complete micro-commitments like Grammarly

Togglr uses gamified rewards to reinforce user action

user onboarding checklist saas insights

Sprout explains what they’ll do with your data (and why they need it!)

Moosend’s progress bars remind users of their goal (and how far they’ve come)

Drive product-led growth with an in-app gamified experience! Simply link to our modular gamification software & start testing!

#7 Show helpful empty states that facilitate further user engagement

Todoist makes empty states the end goal

Buffer gets you connected with 1 click

How Superhuman charms users with feel-good nature scenes

user onboarding checklist saas

Guide users to their next step like Jobpal

empty state saas onboarding examples

Use empty states to inspire users like Notion

Copper turns empty completion pages into conversion machines

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Salesflare locks you in with a simple suggestion

👉 Download our Free User Onboarding Checklist here!

#8 Behavior-based emails encourage new users to re-enter the product

Kick-off onboarding with reaffirming CTA’s like Hotjar

Databox helps you become a data-driven professional

Best user onboarding experiences

Celebrate success and build upon it like Soapbox

behavioral psychology saas onboarding

Learn to drive user engagement like Asana

User onboarding checklist

Monday’s custom tours designed to suit the user’s behavior

Groove steps in before you can say churn 3 times!

Keep users engaged with gamified performance reports like Grammarly

So.. What are the key elements that define an excellent onboarding experience?

Best user onboarding experiences — FAQ

What is user onboarding?

Why should you focus on onboarding?

What are the basics of great user onboarding?

What are the 4 steps of a SaaS user onboarding checklist?

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