4 ways to drive growth in the product adoption process!

4 ways to drive growth in the product adoption process!
  • What is the product adoption process?
  • Why is my product adoption process important?
  • The 6 stages of the product adoption process
  • The 5 types of adopters you need to know
  • The 4 crucial forces that influence the product adoption process
  • How to drive product adoption for your new software
  • 5 tried and true techniques to improve product adoption
  • FAQ

What is the product adoption process?

Why is the product adoption process important?

Power up your product adoption process! Check out our ultimate guide and discover how to increase SaaS product adoption.

The 6 stages of the product adoption process

#1 Awareness

#2 Interest

#3 Evaluation

#4 Trial

#5 Activation

#6 Adoption

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The 5 types of adopters you need to know

  1. Innovators. Tech enthusiasts and risk-takers searching for the best user experience possible.
  2. Early adopters. These users have issues they want to be solved, and they have the money to pay for them!
  3. Early majority. The early majority values credibility and continuity. Convince these slow decision-makers and your product will become a market leader.
  4. Late majority. A competitive disadvantage is what pushes the late majority of users to adopt. With smaller budgets, these users can’t afford a failed venture!
  5. Laggards. Laggards are older, risk-averse, and budget-conscious.
product adoption segments customer

The 4 crucial forces that influence the product adoption process

#1 Increase the push-away

product adoption influence saas

#2 Build up your product magnetism

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#3 Decrease the fear of change

user engagement onboarding saas

#4 Decrease customer attachment to the status quo

product adoption process influences

How to drive product adoption for your new software

product adoption marketing strategy SaaS

5 tried and true techniques to improve product adoption

1) Optimize your onboarding experience with Churn Analysis

App gamification onboarding adoption

2) Learn how to improve your product!

  • Add new features based on user feedback. Forums for users are a powerful guide to future tweaks, especially when you have innovators on board.
  • Validate features before launching. Before spending lots of time in development for features users don’t want, try and add a “fake” button or waiting list to your product. You’ll get to see how many users show interest in a feature before building it!
  • Focus on increasing usage frequency. Every unused feature is wasted money in a customer’s mind. Make features more appealing by upping the value — for example with personalization or an integrated layer of fun app gamification.

3) Drive user motivation with app gamification

app gamification SuperHuman adoption

Creating a great platform has never been easier! Boost product adoption with our app gamification software.

4) Make support more accessible

5) Retargeting campaigns can catch every user

SaaS gamification retargeting product adoption process

FAQ

What is the product adoption process?

Why is the product adoption process important?

What are the most important forces that influence the product adoption process?

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